1. Scope
This Privacy Policy explains how Landmark Electrical, Inc., doing business as Landmark Electric, collects, uses, discloses and safeguards information when you visit or interact with our website or participate in a text messaging, email or call Program, including post-project surveys, feedback and review-request campaigns.
This policy applies to information collected through the website, through Programs including SMS/MMS, email and calls, and through related online interactions. It does not apply to information collected offline, such as by phone or in person, unless we specifically state otherwise.
The website and Programs are intended for users in the United States. Information may be transferred to, processed and stored in the United States.
By accessing or using the website or participating in a Program, you agree to this Privacy Policy.
2. Information We Collect
We collect information in three primary ways: information you provide, information collected automatically when you browse the website, and information collected through cookies and similar technologies used for analytics, advertising and performance measurement.
2.1 Information You Provide Voluntarily
When you request service or an estimate, schedule an appointment, start a chat, contact us, apply for employment or participate in a Program, we may collect information you choose to provide, including:
- Identifiers and contact information, such as name, email address, phone number and mailing or service address.
- Service request and project details, such as service type, project dates, preferred appointment windows, photos or attachments and notes.
- Communication content submitted through forms, chat, SMS/MMS, email or other channels.
- Survey responses and feedback, including NPS scores, ratings and comments about completed work or your experience.
- Any other information you choose to submit.
2.2 Information Collected Automatically
- IP address and general location information, such as city or state inferred from an IP address.
- Device and browser information, such as browser type, operating system, device type and language settings.
- Usage and event data, such as pages visited, links clicked, scroll activity, time spent and referring or exit pages.
- Approximate timestamps, session identifiers and diagnostic data used for performance, analytics and security monitoring.
2.3 Cookies, Pixels, SDKs and Similar Technologies
We may use cookies, pixels, tags, local storage, SDKs and similar technologies to operate the website, understand its use and support advertising and measurement. These technologies may collect an IP address, device or browser characteristics and website interactions.
- Analytics tools, such as Google Analytics, to understand traffic and website usage.
- Advertising and conversion-measurement tools, such as Google Ads and Meta Pixel, to measure campaigns and deliver ads.
- Call-tracking tools, including dynamic phone numbers, to attribute calls and leads to marketing sources.
- Chat and messaging tools used for customer communications.
3. How We Use Information
We do not sell personal information. We do not use information collected through the website or Programs to make decisions that produce legal or similarly significant effects solely by automated means.
- Provide and manage services, respond to inquiries, provide estimates, schedule appointments and coordinate service delivery.
- Send confirmations, reminders, follow-up communications and customer support.
- Administer post-project surveys, NPS and feedback Programs and follow up on issues or questions.
- Request public reviews at your discretion and track whether review requests are sent or completed.
- Operate, secure, test, analyze and improve the website and Programs.
- Conduct marketing and advertising with your consent, measure campaign performance and attribute calls and leads.
- Protect against fraud, misuse and security incidents and enforce our policies.
- Comply with legal requirements and lawful requests.
4. Communications and Text Messaging Privacy
If you provide a phone number or email address, you may receive communications as described in the Communications Terms and this policy.
4.1 SMS/MMS Text Messages
If you opt in, Landmark may send messages concerning current or past service, scheduling, satisfaction surveys, NPS requests, qualitative feedback, public-review invitations, service-related information and, where permitted, limited promotional messages.
- Message frequency varies.
- Message and data rates may apply.
- Reply "STOP" to opt out at any time.
- Reply "HELP" for help or contact Landmark at 586-405-0227 or shawn@call-landmark.com.
4.2 Mobile Information Is Not Sold or Shared for Marketing
No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. We do not sell, rent or share a mobile phone number, text-message consent information or opt-out status for third-party or affiliate marketing. This information may be shared only with service providers that help deliver text messages, such as messaging platforms and carriers, or when required by law.
7. Data Security
We use reasonable administrative, technical and physical safeguards designed to protect information from unauthorized access, use, disclosure, alteration or destruction. No Internet transmission or storage method is completely secure, so we cannot guarantee absolute security.
Email, text and chat communications may not be encrypted end to end. Do not send sensitive information through those channels. Contact Landmark promptly if you believe an interaction is no longer secure.
8. Links and Embedded Third-Party Services
The website may link to or embed third-party services, including Housecall Pro, Google Maps and Business Profile, RealWork Labs, financing providers and social platforms. We do not control their content, privacy practices or security. Review the policy of each service you use.
9. Children's Privacy
The website and Programs are not directed to children under 18, and we do not knowingly collect personal information from children. Contact us if you believe a child submitted information so we can take appropriate steps.
10. Employment Applications
Landmark's secure employment form collects the selected position, applicable Michigan license information, name, address, phone, email, availability, job-related experience, acknowledgments and an optional résumé. We use that information to evaluate qualifications, verify licensing, communicate about hiring, maintain employment records and meet legal obligations.
Applicant information is limited to people and service providers involved in recruiting, security, retention and legal compliance. It is not sold or used for customer marketing. Employment phone numbers are not enrolled in customer promotional messaging through the employment application.
Do not submit Social Security numbers, banking information, birth dates, driver's-license numbers or images, medical information or other sensitive identity documents through the initial application. Send employment privacy, correction and accommodation requests to employment@call-landmark.com.
11. Data Retention
We retain information for as long as reasonably necessary to provide services, administer Programs, maintain business or employment records, resolve disputes, enforce agreements and comply with legal obligations. When information is no longer needed, we take reasonable steps to delete, deidentify or securely dispose of it under our retention practices and applicable law.
12. Changes to These Terms and This Policy
We may update these Terms and this Privacy Policy. When we do, we will revise the "Last Updated" date. Continued website use or Program participation after changes are posted constitutes acceptance of the updated Terms to the extent permitted by law.
13. Privacy Rights and Choices for U.S. Residents
Depending on where you live, you may have rights to confirm processing, access information, correct inaccuracies, request deletion, receive a portable copy, opt out of certain targeted advertising or covered sharing, or appeal a privacy-request decision. Rights and exceptions vary by jurisdiction.
How to Exercise Your Rights
Submit a request by calling 586-405-0227, emailing shawn@call-landmark.com or writing to 1407 Allen Dr Ste H, Troy, MI 48083. We may need to verify your identity. Where permitted, an authorized agent may act for you. If a request is denied and applicable law provides an appeal, contact us and state that you are submitting an appeal.
No Sale of Personal Information
We do not sell personal information for money. Certain partners may collect information through cookies and similar technologies for analytics, advertising and measurement. Available browser, GPC and website controls may be used to limit covered cookie-based advertising.
Contact Landmark Electric
For questions about these policies, a communication preference or a privacy request, call 586-405-0227, email shawn@call-landmark.com, or write to 1407 Allen Dr Ste H, Troy, MI 48083. Employment-related privacy and accommodation requests should be sent to employment@call-landmark.com.